Online versus face-to-face Coaching
In a rapidly changing world where many of our daily activities take place online, it has become crucial to adapt coaching processes to clients' needs. Managers who are looking for coaching in particular need tailor-made formats because they are very limited in terms of time. Online coaching has advantages and disadvantages as well as effects on the relationship between coach and coachee. A semester thesis from the University of St.Gallen[1] examines how suitable online coaching compares to face-to-face coaching for managers and how relationship building can be optimized in online coaching.
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Online coaching offers flexibility and time savings by eliminating the need to travel, which is advantageous for managers with limited time. It also enables asynchronous communication and creates anonymity, which is not possible in face-to-face coaching. However, online coaching lacks personal closeness, which can increase emotional distance. Misunderstandings and the need for technology knowledge are other disadvantages. Inexperienced coaches may have difficulty conducting online coaching effectively.
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Studies on the development of online coaching show that it has overtaken face-to-face coaching in some areas. The most popular formats are personal conversations and video conferences, with video conferences becoming increasingly important in online coaching. The most common topics in coaching for managers are reflection on the leadership role, conflict management and development of leadership skills.
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A study of online coaching among top executives found that participants rated the online experience positively. The relationship between coach and coachee was successful and the test subjects achieved a high level of self-reflection. This suggests that online executive coaching can be effective.
C. R. Rogers' six basic conditions for relationship building can also be implemented in online coaching, although the relationship should be made more personal. Three recommendations were developed to improve relationship management in online coaching: the use of full-face and upper-body video conferences, the creation of a special coaching space for coachees and the personalization of the getting-to-know-you phase.
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In summary, online coaching for executives is a promising option that offers flexibility and efficiency. Relationship management is crucial and can be improved through targeted measures. The development of online coaching should continue to be monitored as it becomes increasingly established.
[1] Bally L., Online Coaching - The usefulness of online coaching for managers and how relationship design changes in online coaching, University of St. Gallen, Psychology: Coaching and conversation management with Dr. Michael Peters, 2022
Online video conferencing
Online coaching on the screen comes closest to face-to-face coaching and allows the coach to have largely the same perception. It also allows for a wide selection of targeted interventions.
Via smartphone
Video online coaching on a smartphone has the advantage that the customer is mobile and the face-to-face setting is largely maintained.
Via telephone
Coaching via telephone ensures high mobility and is therefore well suited for short feedback, especially if the relationship with the coach is already well established.